Return on Good has transformed our brand into something fresh, relevant, and of which we are immensely proud

Grants Plus is a leading professional grant seeking firm that partners with nonprofit organizations across the U.S., offering strategic grant writing, prospect research, and capacity-building services to help them secure funding from private, corporate, and government sources, ultimately enhancing their ability to meet urgent community needs and achieve long-term goals.

Grants Plus needed to evolve its brand identity and transform its website to better reflect its mission and support its growth.

Enhance the brand identity and create a modern, user-friendly website that accurately represents Grants Plus and its impact.

Grants Plus partnered with Return on Good, a leader in impact marketing.

The collaboration involved:

• Developing a new brand strategy, tagline, and brand pillars.
• Redesigning the logo and establishing consistent messaging through a brand ethos and guidelines.
• Creating a comprehensive website strategy, including design, content development, and SEO support.

The new brand identity and website launched in early 2024 received positive feedback, enhancing Grants Plus' reputation and supporting its mission to help nonprofits secure over $300 million in grant funding. The updated brand and website positioned Grants Plus for continued success in their third decade of operation.